The Bachelor of Management Program aims to produce educated entrepreneurs who can apply business concepts to real-world business practices. This is planned by integrating business laboratories into the learning process, allowing students to directly practice the theories learned in class through business projects. This undergraduate program is also designed to foster entrepreneurial character and social awareness in graduates by consistently encouraging students to design innovative business concepts that can address social and environmental issues.

Why Study in the Bachelor of Management Program?
Winning Global Competition: The learning process in the Bachelor of Management program is designed to prepare students for future global competition. Through an experiential learning approach, students will undergo experiments and reflect on their experiences into conceptualization. This approach guides students to solve root problems through a project-based learning framework.

Enhancing Skills, Knowledge, and Behavior: Students in the Bachelor of Management program are also encouraged to participate in various learning activities to enhance their skills, knowledge, and behavior. Students will engage in case studies, company and start-up visits, business planning, business simulations, and other entrepreneurial projects aimed at stimulating their creativity and innovation. The learning process in the Bachelor of Management program familiarizes students with business management and working environments. This situation stimulates students' sensitivity to business processes and provides them with freedom in decision-making.

Entrepreneurial Journey: We are committed to providing an outstanding entrepreneurial journey in the Bachelor of Management program and preparing our graduates to become business experts and increase their awareness of social issues. We achieve this by structuring courses that can transform students into the best resources through an entrepreneurial development journey in three phases: understanding the entrepreneurial process, being the entrepreneur, and be the entrepreneur.

Vision of the Bachelor of Management Study Program
To become a leading Bachelor of Management study program that excels in producing graduates with entrepreneurial spirit, adaptability to change, and global competitiveness by 2026.

Mission of the Bachelor of Management Study Program

1. Delivering Quality Education: Provide high-quality education with a competency-based curriculum that aligns with labor market needs and scientific developments, while fostering entrepreneurship among students.
2. Research and Innovation Development: Conduct innovative and applicable research, and publish the results at national and international levels. Research is aimed at providing practical and innovative solutions to support economic and business development.
3. Community Service: Implement community service activities focusing on the application of management and entrepreneurship knowledge, to improve community welfare and self-sufficiency through various training and mentoring programs.
4. Enhancing Strategic Partnerships: Build strong and sustainable partnerships with industries, governments, and other educational institutions to support education, research, and community service, as well as to enhance curriculum relevance and internship opportunities for students.
5. Evaluation and Quality Assurance: Regularly evaluate and review the study program and academic activities to ensure quality, relevance, and effectiveness in achieving the set vision and mission. This quality assurance system ensures continuous improvement in all aspects of education.

1. Producing Graduates with an Entrepreneurial Spirit: Equip students with the skills and knowledge needed to start and manage businesses independently, enabling them to create new job opportunities.
2. Producing Graduates Who Are Adaptive to Change: Develop students' ability to quickly adapt to changes in technology, markets, and the dynamic business environment.
3. Increasing the Global Competitiveness of Graduates: Prepare students to compete in the global job market by enhancing their competencies, foreign language proficiency, and cross-cultural understanding.
4. Improving the Quality of Education and Teaching: Implement a competency-based curriculum that is relevant to industry and job market needs, using innovative teaching methods.
5. Enhancing the Quality of Research and Community Service: Encourage innovative and applicable research, and carry out community service activities that positively impact society.